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Forbes Magazine: Radical Radiant Carbon Ebikes By TheRide Come From The Mind Of A Master Mountain Bike Designer

Forbes Magazine: Radical Radiant Carbon Ebikes By TheRide Come From The Mind Of A Master Mountain Bike Designer

If you've been big into mountain biking in the last 30 years, you probably know the name Tony Ellsworth. Beginning in 1991, Ellsworth built and designed some of the most radical and forward-thinking mountain bikes on the market, many of which landed in professional racing, including at events like the Red Bull Rampage. He was one of the first to work with carbon fiber as a frame material.

Ellsworth’s mountain bike business wound down about five years ago, but he was far from done designing innovative cycles and in 2017, he decided to go in a new direction: electric bicycles. Now, his initial vision is complete with the reveal of the Radiant Carbon series under his new brand name, The Ride.

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